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The Director of eCommerce and Digital Marketing will be charged with developing and implementing a seamless and well-integrated online shopping experience across the Mara Hoffman web site through leadership of Digital & Email Marketing, Site Operations and Merchandising. This hands-on, autonomous senior-level leader must have a business owner?s mindset; continuously seeking out new initiatives that will drive sales via our eCommerce web site that aligns and drives Mara Hoffman?s overall strategic vision forward.
? ? ? ? Develop and lead strategies and initiatives that will drive traffic, conversion, revenue, site experience through effective storytelling & merchandising of our ?window to the brand? and ultimately drive customer acquisition & retention.
? ? ? ? Support the Company?s omni-channel strategy by creating a seamless and integrated customer experience across our digital platforms (desktop, tablet, mobile).
? ? ? ? Partner with Brand Communications to develop, implement, and optimize effective on-line campaigns, digital marketing that drive traffic, conversion, and expand sales.
? ? ? ? Meet financial objectives through annual budget preparation and ongoing management of programs and results analysis.
? ? ? ? Oversee reporting on a daily, weekly, monthly, seasonal and annual KPI?s across various segments of our eCommerce channel.
? ? ? ? Lead the buying, merchandising and inventory management for the site
? ? ? ? Lead online site map & customer journey to ensure it is supported by best in class features in areas of navigation, internal search, product set-up, activation.
? ? ? ? Assume leadership and day-to-day management of our Digital Agency partner and key deliverables cross functionally.
? ? ? ? Manage the entire process (evaluation to execution and QA testing) of site enhancements and integrations in partnership with development agency and third party providers
? ? ? ? Handle daily order and inventory management, ensuring orders flow through systems in a timely manner, and working with internal teams to ensure inventory meets target launch dates, troubleshooting any issues
? ? ? ? Partner with Commercial Director and Brand Creative team to establish email calendar, recommending key products and product categories, ensuring brand image is championed throughout all assets
? ? ? ? Oversee customer service, ensuring a positive customer experience, while establishing and maintaining company policies
? ? ? ? Coordinate cross-departments to develop on-brand and accurate product copy
? ? ? ? Drive site personalization and audience segmentation strategy to create a relevant, value-added, unique and engaging customer experience.
? ? ? ? Oversee and work continuously to improve customer-focused services, including guidance and driving key client actions & outreach
? ? ? ? Partner on flawless execution of acquisition, retention, reactivation and recognition campaigns & strategies.
The Ideal Candidate & Skills:
? ? ? ? 5-8+ years overall professional experience in eCommerce, and in a high-end women?s fashion apparel business preferred
? ? ? ? Prior experience in most of the following areas: site merchandising, digital marketing and Google analytics.
? ? ? ? Advanced understanding of the digital marketing landscape including email, search, display and social.
? ? ? ? Strong organizational skills and the ability to simplify and break down complex situations and subjects into easy to understand concepts and action items.
? ? ? ? Entrepreneurial mindset with outstanding business acumen and experience with modeling, planning and budgeting and a proven ability to manage and drive business with an eye on ROI performance & profitability.
? ? ? ? Positive, enthusiastic and energetic demeanor which helps foster a positive working environment; strong interpersonal, leadership and relationship management skills, with the ability to lead / collaborate with direct reports and cross-functional teams.
? ? ? ? Ability to multi-task, problem-solve and effectively communicate in a challenging, fast-paced environment.
? ? ? ? Adaptable to change and receptive to feedback and suggestions.
? ? ? ? Experience with automated campaign management or segmentation tools, in regards to site optimization and/or email marketing
? ? ? ? Deep knowledge of the following areas: email marketing, display advertising, search engine marketing and site management
? ? ? ? Knowledge of Shopify and Magento Enterprise preferred
? ? ? ? Experience using ERP systems, specifically RLM, preferred
?* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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